Singlepoint 4U Limited
Part of the Caudwell Group
of Companies

Singlepoint is the airtime division of the Caudwell Group, the UK's largest independent mobile phone operator. We repackage mobile airtime into our own competitive tariffs and sell these to customers through a network of dealers and retailers. For example, all phones connected to Vodafone through Phones 4U shops are connected via Singlepoint. We have nearly 1.3 million subscribers and an annual turnover of about £360 million. We have several offices, mostly in and around Stoke on Trent in Staffordshire. As you would imagine, we work very closely with the other companies in the Caudwell Group: Phones 4U, Dextra accessories, 20:20 Logistics, The Mobile Phone Repair Company, Discovery Stores and EcommerCell.

In 1987, brothers John and Brian Caudwell set up a small, local dealership called "Midland Mobile Phones" which took eight months to sell its first order of 26 mobile phones. By 1991 it had developed into a wholesale distributor with a turnover of £13 million - making it the UK's largest independent distributor of mobile phones.
By May 1994 the company had outgrown its' regional boundaries and was renamed "Caudwell Communications". "Caudwell Airtime Services" was formed in 1997 but changed its name to Singlepoint to reflect our aim to be the "single point of contact" for all our customer's mobile phone needs.

Singlepoint aims to offer excellent customer service at all times. We recognise the importance of our customers and try to build long term business relationships with them. We try to make all our communications (verbal, written and electronic) straightforward, modern, friendly and approachable.
We've invested over £2 million in the very latest technology. Our Customer Service Advisors have the very latest computer systems to meet our customers' information needs faster and increase customer satisfaction.

Singlepoint is committed to training. We offer our staff paid, structured training and a defined career development plan so we can be sure all our staff feel empowered to do their jobs well.
All customer-facing departments are given a 3-week induction course and 6 weeks in our skill centre, where they receive one to one coaching and take part in customer handling workshops.
Advisors only enter the call centre after their 9-week training and then they are given "gap training" in any areas where they need extra help.

Our Call Centre employs a range of advisors:
-Our Customer Services Advisors take calls from customers on all sorts of issues from bill queries to questions about tariffs
-Our Sales Advisors make and receive calls from customers offering them additional services such as mobile phone insurance and special deals on new phones and/or tariffs
-Our Team Managers support our advisors, for example, when a customer has a more tricky question or when new products are being launched.

Singlepoint rewards its staff with high rates of pay; at the end of 2001 the majority of our Customer Service Advisors received pay increases of 18 to 26% to bring their basic salaries ahead of the industry average.
Singlepoint also provides excellent working conditions. Our main call centre in Newcastle under Lyme has been newly fitted with purpose built work stations and has super canteen facilities.

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www.singlepoint4u.co.uk