Pernod Ricard is the world’s co-leader in Wines and Spirits.

Since its creation in 1975, when Pernod and Ricard, long standing competitors in the French anise market, decided to join forces, Pernod Ricard has undergone significant growth.

The Group now produces and distributes some of the most prestigious spirit and wine brands in the world. It has built this impressive brand portfolio by focusing on core brands and through acquisition, the most recent of which was the Swedish group V&S in July 2008. Key activity is focused on the 15 key brands which demonstrate the strongest growth potential and represent more than half of the Group’s profits.

A distinguishing feature of Pernod Ricard is its decentralised management structure consisting of a Holding Company and subsidiaries. The Holding Company focuses on the strategic management whilst its subsidiaries, in over 70 countries worldwide, have the autonomy to make operational decisions close to the consumers in that country. This organisational model in conjunction with the Pernod Ricard’s values of Conviviality, Entrepreneurship, Integrity and Commitment, gives the company an attractive ethos that encourages creativity and professional development for all employees.

Please click on the links below for further information on two of our UK based companies.

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard. Chivas Brothers is the global leader in luxury Scotch whisky with a portfolio that includes Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute, Aberlour, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special, Passport and Beefeater Gin.

The Company was established in 2001 to reflect the global reach of Scotch whisky. Selling over 20 million cases and representing 24% of spirits sales volumes, Scotch whisky is a key priority for Pernod Ricard.

As a brand owning company, Chivas Brothers is responsible for defining global marketing strategies for all brands in its portfolio and works with distribution companies worldwide to implement and adapt these plans to their local markets.

Chivas Brothers employs 1,600 staff across 28 sites in Scotland and London, with headquarters in Paisley, Scotland. The company has 13 operating malt distilleries, a grain distillery, a gin distillery and over 300 bonded warehouses, containing an extensive aged inventory of more than six million casks.

As the No 2 Scotch whisky company and the No 1 premium gin company in the world, Chivas Brothers is poised for further growth via strong brands operating in dynamic markets.

Chivas Brothers Brands

Scotch Whisky

Blends: Chivas Regal, Ballantine’s, Royal Salute, 100 Pipers, Clan Campbell, Something Special, Passport and Long John

Single Malts: The Glenlivet, Aberlour, Longmorn, Scapa, Strathisla, Tormore

Gin

Beefeater Gin, Plymouth Gin

http://chivasbrothers.com

Chivas Regal is a truly global brand, selling 4.6 million 9L cases annually in over 200 countries with more than a bottle sold every second.

The brand has achieved strong global performance with dynamic growth around the world. The range is the epitome of style and substance and consists of three expressions, Chivas Regal 12, 18 and 25 Year Old.

Chivas Regal 12YO is a dynamic, energetic brand named as the UK's most desirable whisky by CoolBrands and the brand is associated with a contagious appetite for life.

Chivas Regal has recently launched a new advertising campaign called "Live with Chivalry" that promotes a positive point of view on life and embodies sometimes forgotten values such as loyalty and honour. The campaign was launched across the world in October 2008. The new campaign builds on the successful "This is the Chivas life" campaign launched and rolled out across the world in 2003.

Chivas Regal 18YO s a luxurious and indulgent Scotch whisky and appeals to luxury consumers from within and outside the whisky category. CR18YO is a luxurious blend made from whiskies that are hand-picked by the acclaimed master blender Colin Scott for their exceptional richness. Its rich, indulgent quality has been recognized at the highest level with two gold medals at the IWSC (1999, 2005).

Chivas Regal 25YO is the pinnacle of the Chivas Regal range and is synonymous with the Chivas legend that began when the brand was introduced into the glamour of New Your in 1909 as a 25YO luxury blended Scotch. After WWI and prohibition it disappeared and became a collectors' item. CR25YO returned to the global stage in 2007 following a worldwide launch in NY to celebrate where the story began. CR25YO is now permanently available in all major cities worldwide. The launch of CR25YO was part of Chivas Brothers' premiumisation strategy, which champions the codes of luxury brands and craftsmanship.

http://chivas.com

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One of the world’s finest Scotch whiskies, Ballantine’s is the No 2 Scotch whisky globally, and the most comprehensive range of quality aged blended Scotch whiskies in the world. One of Pernod Ricard’s 15 global priority brands, Ballantine’s sold over 82 million bottles last year – which equates to over 2 bottles being sold every second!

The flair and passion that pioneered the Ballantine’s brand continues to inspire its dynamic and engaging marketing initiatives. The hugely successful global marketing campaign “Leave An Impression” has been rolled out to all key markets, across all areas including TV, print publications, internet/online and sales promotions. Ballantine’s is also the title sponsor of the Ballantine’s Golf Championship which takes place in South Korea each year, as part of the European Tour’s calendar.

The core Ballantine’s portfolio comprises of the following 5 products:

Ballantine's Finest - The leading brand in the portfolio, Ballantine’s Finest is the Number 1 Scotch whisky brand in Europe. As well as winning four top industry awards within the past six years, Finest was recently named Best Scottish Standard Blended Whisky by expert Jim Murray in his 2009 Whisky Bible. Key markets for Ballantine’s Finest include Spain, France, Germany, Australia and Brazil.

Ballantine’s 12 Year Old - Ballantine’s 12 Year Old has recently been relaunched with a dramatic new packaging as part of a major strategic investment plan to rejuvenate the brand. Winner of four top industry awards in the last two years, Ballantine’s 12 Year Old has been blended for discerning drinkers with strong personalities. Key markets include China, Japan, South Korea, Portugal, France and Brazil.

Ballantine's 17 Year Old - A super premium brand with a deep complex flavour, Ballantine’s 17 Year Old is regarded as THE Scotch whisky by consumers in the Far East and is the No 1 selling super premium Scotch whisky in China, Japan, Taiwan.

Ballantine’s 21 Year Old - Winner of six top industry awards over the last eight years, Ballantine’s 21 Year Old is recognized among the best super premium Scotch whiskies in the Duty Free channel.

Ballantine's 30 Year Old - A rare and exclusive whisky regarded as the discerned choice amongst high profile businessmen, demand for Ballantine’s 30 Year Old, which is only available in limited quantities, has always exceeded supply.

http://ballantines.com

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“The definitive single malt whisky that put Scotland’s best known whisky producing region, Speyside on the map, The Glenlivet is the single malt that started it all”. An iconic, globally recognised single malt enjoying number two status throughout the world and number one in the USA, The Glenlivet is a whisky which can be found in homes, bars and restaurants and nightclubs the world over.

When George Smith opened his inaugural distillery he set a new industry standard, his whisky defining the taste of Speyside. There is no better place in which to make malt whisky. Flanked by the mountainous Cairngorms to the south and by the looming presence of Ben Rinnes to the north, Glenlivet is one of the most secluded glens in the Scottish Highlands. Rugged and remote, its steep slopes parted by the icy waters of the River Livet, the glen has remained largely unchanged for thousands of years, preserving its unique natural characteristics for the benefit of The Glenlivet.

From the classic appeal of The Glenlivet 12 Year Old through to the uncompromising integrity of the cask strength The Glenlivet Nadurra – a 16 Year Old single malt that reflects the unfettered and unspoilt spirit of the glen – and the exceptional expressions of 18, 21 and 25 Years Old, The Glenlivet is as fashionable today as it was in 1824.

The Glenlivet has a rich marketing and activity program both at the award winning Distillery Visitor Centre and throughout major markets including the USA, UK, France, Germany, Canada, Taiwan, Japan, South Africa and Australia.

In 2008 The Glenlivet was selected as one of the only 500 official “Cool Brands” just as the brand rolled out a new global advertising campaign selected to showcase the exceptional whisky that is The Glenlivet.

http://theglenlivet.com

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Beefeater dry gin is the World’s leading Premium Gin selling 2.4m 9l cases (over 28 bottles) per year in 100 countries. Its key markets include Spain, USA and Canada. In the last 10 years Beefeater has won the prestigious IWSC trophy for Best Gin more times than any other gin brand (1999, 2002, 2003, 2004), due to its complex yet perfectly balanced flavour.

Seeking a suitable name that would embody his proud creation, Burrough found inspiration in the nearby Yeoman warders, also called Beefeaters, who have guarded the Tower of London for over 500 years. The image of the Yeoman still adorns every bottle.

Today, Beefeater is produced by master distiller, Desmond Payne, who has over 40 years experience in distilling. He has ensured that Beefeater gin continues to be an exceptionally fresh, clean and crisp gin with a subtle citrus fruit edge.

Recently, Beefeater has completely re-invented itself, maintaining its product quality & credibility, but positioning itself as a brand for today. The “Forever London” advertising campaign, together with its international marketing programme has led the way by building on the brand’s long association with the capital, and celebrating the fact that both have a unique combination of tradition, heritage and history as well as modern cutting edge appeal.

Beefeater 24 is the new super premium expression from Beefeater Gin, spectacularly launched in London in October 2008. This inspired creation is the work of Payne, who has combined 12 hand-selected botanicals, which include grapefruit peel and sencha tea to produce an exceptional spirit. And as with Beefeater, Beefeater 24 is distilled in the very heart of London, and takes its name from its unique24-hour steeping process and the capital’s 24-hour lifestyle.

Beefeater 24 is the epitome of authenticity, craftsmanship and sophistication. It is a true London gin, with a 21st century spirit of London glamour.

http://www.beefeatergin.com

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Pernod Ricard Travel Retail Europe is the second largest wine and spirits operator in the European Travel Retail market. It is the distribution arm of Pernod Ricard Europe responsible for the Travel Retail channel. The company has been established since 2001 to reflect the fast growth in travel retail shopping in the region. Selling almost 1 million cases, the company has a strong position in this region distributing to airports, airlines and ferries.

Pernod Ricard Travel Retail Europe currently employs 38 staff, in 4 countries from a diverse background of 15 nationalities. More than a distribution arm, the company brings the Group’s brand marketing strategies to reality touching millions of travellers in Europe. The main objective is to provide a shop window for brands through premium merchandising and innovative promotional activities. This is a unique distribution channel as compared to domestic markets due to the vast number of nationalities that are traveling through Europe. With air travel becoming more accessible and new European airports being built every year, the company is continually extending its reach.