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Building a successful global restaurant
business relies on producing consistently quick, tasty and
reasonably priced food, presented in clean, attractive surroundings.
This tried and tested formula has served Burger King well for more than 60 years. You can find one of our restaurants at over 12,000 locations in 65 countries, worldwide (there are 500 in the UK alone). The figures are startling. 15 million customers visit us each day, generating $11.3 billion worth of sales every year. And a remarkable 1.7 billion flame-grilled WHOPPER sandwiches account for a large proportion of those sales. However, having a great product is only half the story. For a restaurant to be successful there has to be a real buzz about the place. You have to create an atmosphere that both excites and allows customers to relax. We're in a service industry and our emphasis is placed firmly on 'service'. And with 360,000 employees, great service means having the right people in the right jobs at all times. We're continually refreshing our product line and restaurant decor to keep pace with an ever-changing and highly competitive high street environment. We're proud of our HAVE IT YOUR WAY meal customisation concept offering customers over 1500 burger variations to choose from, plus our Veggie Whopper is the only 100% vegetarian burger to be endorsed by the Vegetarian Society. Expansion is the lifeblood of any organisation and the sale of restaurant franchises has had a significant and continuing effort on Burger King growth and global influence. We were the first fast food chain to introduce dining rooms and launch drive-through restaurants. And drive-through now accounts for 55% of our business with a further 21% generated by take-out service. For all our strategic achievements, we believe the enduring nature of our success is down to the quality of our people; talented individuals dedicated to furthering the brand and maintaining Burger King's position as the best burger business in the world. Bar none. |
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