BCA was formed in 1966 and is
wholly owned by Bertelsmann, one of the world's
leading media companies. Over the years, the
business has developed and now has a turnover
of over £100 million a year, with more than
2 million members across numerous clubs. BCA
has 1,000 employees based at the Headquarters
in London, and Swindon. We are one of the
UK's leading Direct Marketing spenders.
BCA Interactive is leading the
e-commerce activity of the clubs, with over
several individual Club web sites under the umbrella
www.booksdirect.co.uk. We are the UK's number
one mail order book club.
Our clubs range from general
offers like World Books (older families &
empty nesters) to niche clubs like Books For
Children (young families), Mango (youth) or
Home Software World (up market professionals).
Our list and insert opportunities
have provided some of the UK's top financial,
fashion, charity, insurance and mail order
companies with profitable new customers.
BCA Telemarketing has a 170-seater
call centre based at our Guild House site
in Swindon, Wiltshire.
