We have over 1,000 employees in the British Isles. The majority are based in Oxford, but we also have sites in Newport, Birmingham, Harrogate, Belfast and Dublin as well as a national field force throughout the UK and Ireland.

ACNielsen are owned by VNU, a Dutch publishing company. We work with fast moving consumer goods (fmcg) manufacturers and major high street retailers to provide a wide variety of retail tracking and consumer insights.

As the needs of customers have evolved, we too have evolved to make the step change from being seen as a data provider to being a key business partner, shaping the strategies of the clients that we work with, by providing not just information but the insights that can really make a difference to their key business imperatives.

In summary, ACNielsen helps clients make better marketing decisions. We do this by:

• Interpreting consumer and retailer behaviour
• Providing insight, advice and recommendations
• Working with clients to develop joint objectives which meet their business objectives
• Measuring our success by the value we deliver to our clients